We created the 'Make Life Happen' campaign, which communicated one key message: enrich customers' lives by connecting them to all-important technology.

This cross-channel campaign included a digital game called: 'The Tech Life'. It challenged soon-to-be graduates to complete critical life moments using Dixons Carphone technology.

As well as landing our key message, the game also pushed users to the dedicated landing page, resulting in enough applications to fill every space on the graduate programme.